Whitehouse Station, NJ – June 29, 2010 — Spectrum Marketing & Communications, a boutique marketing communications firm specializing in the information technology industry, today announced the debut of its New Media Services. The services have been developed to help companies leverage new media to improve brand awareness, increase website traffic and enhance their lead generation capabilities.

IDAT Consulting & Education, a leading AIDC technical and marketing communications firm, and veteran journalist Beth Bacheldor, who has covered IT for more than 20 years for a variety of online and print media, have partnered with Spectrum Marketing & Communications to launch this new initiative.

Spectrum’s New Media Services include:

• Consultation
• Research and Strategic Planning
• Content Development (white papers, research studies, blogs, articles, videos, podcasts, e-mailers, e-newsletters, webinars, etc.)
• Project Management and Maintenance

As part of the initiative, Spectrum has launched "The New Media Fulcrum," a monthly blog exploring the promise and pitfalls of leveraging new media and its potential to positively impact IT companies' business — from lead generation and market intelligence to customer retention and service.

“New media is giving companies the opportunity to develop and nurture customer relationships through a one-to-one, one-to-many, or many-to-many communications model,” said Bob Basmadjian, founder and principal of Spectrum Marketing & Communications. “By offering high-value content via social media, webinars, e-mailers and blogs, IT marketers are able to add value to their customer and new prospect relationships by providing them with relevant and timely information tailored to their specific media and communications preferences.”

Organizations interested in learning more about the new services should contact Bob Basmadjian of Spectrum Marketing & Communications at (+1) 908-823-9400 or spectrum_marketing@earthlink.net.

About Spectrum Marketing & Communications
Spectrum Marketing & Communications is a boutique marketing communications firm specializing in the information technology (IT) industry. Spectrum’s account team is comprised of senior-level marketing strategists, writers, producers and media practitioners. This hands-on business model enables Spectrum to deliver outstanding results and superior client service at an affordable price. Spectrum offers a wide variety of services including research and strategic planning, public relations, new media, advertising and complete graphic design and production. For more information, visit www.spectrum-marketing.net.

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