Whitehouse Station, NJ - February 5, 2010 — RFID Journal has designated Spectrum Marketing & Communications as the Preferred Marketing and Communications Partner for its 2010 North American event - RFID Journal LIVE! - which will be held April 14-16, in Orlando, Florida. As part of the agreement, Spectrum Marketing & Communications will oversee the event’s Preferred Marketing and Communications Partner Program, working with exhibitors and sponsors to increase brand awareness, gain media exposure and improve their lead generation capabilities. Spectrum will also provide public relations and media relations services to RFID Journal LIVE!
“We’re committed to helping our exhibitors get the most out of their investment in RFID Journal LIVE!,” said Mark Roberti, founder and editor of RFID Journal. “RFID Journal LIVE! attracts the leading users of RFID from many industries. Spectrum has proven its ability to reach this audience, and its experience can be a real asset to our exhibitors.”
Spectrum Marketing & Communications has been providing advertising, research, public relations and lead generation services to RFID companies since 1993. Through this year’s “Partner Program,” the company is available to help RFID Journal LIVE! exhibitors with pre-show planning, collateral development, media relations and on-site support. Participating exhibitors are entitled to special discounts and priority treatment on a wide variety of lead generation and public relations services including:
- Press Releases
- Sales Collateral (brochures, product sheets, videos, podcasts and more)
- White Papers
- Case Studies
- Research Reports
- Campaign Planning
- Scheduling of Press Briefings and Conferences
- Story Pitching and Placement
"It’s no secret why some trade show exhibitors get more booth visitors and better quality leads than others,” said Bob Basmadjian, founder and principal of Spectrum Marketing & Communications. “Our experience and research has shown time and time again that reaching key prospects before the show with targeted communications, offering them valuable content such as white papers, having appropriate collateral available at the booth, and sending the right follow-up material all are essential to having a successful show. We are excited to partner with RFID Journal LIVE! to deliver these services to the exhibitors.”
Burnell Reports (www.BurnellReports.com), a leading marketing content development firm focused on the RFID industry, and Stonegate Communications (www.stonegatecommunications.com), a multimedia content producer, have partnered with Spectrum Marketing & Communications to offer their respective services. The combination allows RFID Journal LIVE! exhibitors to work with Spectrum to develop highly targeted material that can be leveraged in print, video and social media to support marketing activity before, during and after the event.
Organizations who are interested in learning more about the service offerings and Preferred Marketing and Communications Partner program should contact Bob Basmadjian of Spectrum Marketing & Communications at (+1) 908-823-9400 or spectrum_marketing@earthlink.net.
About RFID Journal
RFID Journal is the leading source of news and in-depth information about Radio Frequency Identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide—in print, online and at face-to-face events. For more information, visit www.rfidjournal.com.
About Spectrum Marketing & Communications
Spectrum Marketing & Communications is a boutique marketing communications firm specializing in the Automatic Identification and Data Collection (AIDC) market. Unlike larger firms, Spectrum’s account team is comprised of senior-level design, production and media practitioners. This hands-on business model enables Spectrum to deliver outstanding results and superior client service at an affordable price. Spectrum offers a wide variety of services including research and strategic planning, public relations, advertising and complete graphic design and production. For more information, visit www.spectrum-marketing.net.
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