Whitehouse Station, NJ and Ho-Ho-Kus, NJ - January 5, 2010 — Spectrum Marketing & Communications and Stonegate Communications are pleased to announce the creation of their strategic partnership. This relationship will allow clients to leverage both companies’ ability to create compelling, cost-effective content. The firms will focus on the radio frequency identification (RFID), biometrics, bar code, sensors and e-Commerce market segments.
Research indicates that B2B technology buyers regularly consume a broad range of content when making purchasing decisions. Rather than listen to what they perceive as a self-serving sales pitch, technology buyers prefer to do their research online. For savvy marketers, this represents a tremendous opportunity.
“Technology companies are now rethinking the role of their collateral material and how it influences prospective buyers of their products and services,” said Bob Basmadjian, founder and principal of Spectrum Marketing & Communications. “Collateral is no longer a cost center, it is a critical part of the sales cycle. When viewed in these terms, companies are finding that well-written collateral will not only lower costs and help optimize resources, but will have a substantive impact on their bottom line.”
As technology companies see more customers using their website as a main portal to conduct business, it is clear that digital collateral has replaced printed materials as the preferred communications mediums. In fact, research further indicates that high- value, multi-media collateral like podcasts and videos are now gaining more and more influence with technology buyers.
“Creative video content on a website gives companies the opportunity to inform, educate and entertain customers about their products,” said Steven Sager, principal of Stonegate Communications. “With viewers retaining about 55-percent of what they watch, companies need this online medium working for them 24/7. It’s a must have marketing tool.”
Through the formation of this new alliance, Spectrum and Stonegate will be able to offer customers a cost-effective one-stop shop for a wide variety of services including consultation, research, strategic planning, press materials and collateral development, public relations, identity and brand development, media buying, broadcast public relations, video content creation, satellite media tours, B-Roll production, webisode creation, social media management, webcasts, product integration, event planning/management/production and target audience placement.
“You need to give your customers a reason to stop, watch and listen,” concluded Basmadjian. “Breaking through the noise to establish credibility and influence favor for your products and services can only be achieved through careful planning, a compelling message and timely project execution. By combining our core competencies, Spectrum and Stonegate can do just that.”
About Spectrum Marketing & Communications
Spectrum Marketing & Communications is a boutique marketing communications firm specializing in the Automatic Identification and Data Collection (AIDC) market. Unlike larger firms, Spectrum’s account team is comprised of senior-level design, production and media practitioners. This hands-on business model enables Spectrum to deliver outstanding results and superior client service at an affordable price. Spectrum offers a wide variety of services including research and strategic planning, public relations, advertising and complete graphic design and production. For more information, visit www.spectrum-marketing.net.
About Stonegate Communications
Stonegate Communications is a full-service multi-media communications firm specializing in audio and video content development, placement and distribution. Stonegate’s award-winning “brand journalists” produce creative social media, public relations and advertising programs for clients in the healthcare, medical, technology, pharmaceutical, consumer goods, professional sports, education and entertainment areas. With offices in the New York, San Francisco and St. Louis metro areas, Stonegate Communications can produce content on any continent. For more information, visit Stonegate at www.stonegatecommunications.com.
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