Whitehouse Station, NJ – RFID Journal has designated Spectrum Marketing & Communications as the Preferred Marketing and Communications Partner for its 10th annual North American event - RFID Journal LIVE! - which will be held April 3-5, 2012 in Orlando, Florida. The agreement gives exhibitors the ability to leverage Spectrum's unmatched experience and capabilities to help support their pre-show, show and post-show public relations and lead generation activities. Spectrum will also provide PR and media relations services to RFID Journal LIVE!

“We’re committed to helping our exhibitors get the most out of their investment in RFID Journal LIVE!,” said Mark Roberti, founder and editor of RFID Journal. “RFID Journal LIVE! attracts the leading users of RFID from many industries. Spectrum has proven its ability to reach this audience, and its experience can be a real asset to our exhibitors.”

Under the exclusive agreement, Spectrum is available to help RFID Journal LIVE! exhibitors with pre-show planning and consultation, content development and media/analyst outreach, both on-site and after the event. Designed to support small, medium and large companies alike, Spectrum is offering exhibitors the following public relations and lead generation services:

• Content Audit and Strategic Planning
• White Papers
• Case Histories
• Research Studies
• Sales Collateral
• Press Releases
• Press and Analyst Briefings

“It’s no secret why some exhibitors get more booth visitors and better quality leads than others,” said Bob Basmadjian, founder and principal of Spectrum Marketing & Communications. “Our experience and research has shown time and time again that reaching key prospects before the show with targeted communications, offering them valuable content such as white papers, having appropriate collateral available at the booth, and sending the right follow-up material are all essential to having a successful show. We are excited to partner with RFID Journal LIVE! to deliver these services to the exhibitors.”

Organizations who are interested in learning more about the service offerings should contact Bob Basmadjian of Spectrum Marketing & Communications at (+1) 908-823-9400 or spectrum_marketing@earthlink.net.

About RFID Journal
RFID Journal is the leading source of news and in-depth information about Radio Frequency Identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide—in print, online and at face-to-face events. For more information, visit www.rfidjournal.com.

About Spectrum Marketing & Communications
Spectrum Marketing & Communications is a boutique marketing communications firm specializing in the Automatic Identification and Data Collection (AIDC) market. Unlike larger firms, Spectrum’s account team is comprised of senior-level design, production and media practitioners. This hands-on business model enables Spectrum to deliver outstanding results and superior client service at an affordable price. Spectrum offers a wide variety of services including research and strategic planning, public relations, advertising and complete graphic design and production. For more information, visit www.spectrum-marketing.net.

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