Advertising
Years of experience and personal interaction with industry marketing directors, advertising managers and agency executives has given Spectrum Marketing & Communications a unique perspective on the media buying process. As former media representatives, we’ve worked closely with the industry’s leading hardware manufacturers, solutions providers and trade associations.

It’s this experience that makes Spectrum Marketing & Communications unique. Our primary goal has been and continues to be getting the most out of our clients’ advertising investment!

From research and planning to media selection and negotiating rates, Spectrum Marketing & Communications has the knowledge and expertise to support your company’s corporate positioning and lead creation objectives.

Spectrum Marketing & Communications’ service offerings include:

Advertising Plan Review and Analysis
This comprehensive report includes an objective review and critical analysis of your current advertising plan.

Advertising Research and Strategic Planning
Includes situational analysis, definition of target audiences, research methodology, media research, competitive media analysis, executive summary, recommended schedules, ‘merchandising’ and budgets.

Media Buying
Includes media contact & follow-up, negotiating advertising rates and merchandising, coordinating monthly schedules and insertion orders and arranging billing/invoicing of advertising schedules.