New Media Services
New media is giving companies the opportunity to create and nurture customer relationships through a one-to-one, one-to-many, or many-to-many communications model. Offering high-value content via social media, e-mailers, webinars, and blogs can generate new leads, new market intelligence, and new customer service channels.

With over 75 years of combined IT and B2B media experience, Spectrum Marketing & Communications has the resources and know-how to make sure your traditional and new media initiatives perform in-synch, on time and on budget, while maintaining the continuity, frequency and cost-effectiveness of your messaging.

Spectrum New Media service offerings include:

Research
Includes a wide variety of custom reports based upon both active and passive research. Research topics may include perceptions of company and products, customer messaging and new media preferences, competitive activities, etc.

Strategy
Spectrum’s team of media professionals will help you to develop your campaign objectives and measurements of success in addition to creating the necessary strategies and tactics to fully leverage the power of new media.

Content Development
Spectrum’s writers and editors can help you to develop a wide variety of high-value content as part of a cohesive new media strategy that may include:

• blogs
• videocasts and podcasts
• webinars
• e-mailers
• e-newsletters
• press releases
• white papers
• research reports
• case studies
• thought leadership pieces

Management/Maintenance
Having a solid plan is only the first step. You also need a responsive and reliable partner to properly execute and maintain it. Spectrum can provide the additional bandwidth to:

• develop, execute and manage company blogs and social media sites
• distribute e-mailers to customer and key prospect lists
• update and maintain company web sites and distribution lists