Whitehouse Station, NJ — Spectrum Marketing & Communications, a boutique marketing communications firm specializing in the information technology industry, today announced the debut of its New Media Services. The services have been developed to help companies leverage new media to improve brand awareness, increase website traffic and enhance their lead generation capabilities. . . more

Whitehouse Station, NJ - March 2, 2010 — Spectrum Marketing & Communications, a boutique marketing communications firm specializing in the Automatic Identification and Data Collection (AIDC) market, today announced a new contract agreement with TAGSYS, the leading provider of RFID infrastructure for item-level tracking. The agreement provides TAGSYS with complete public relations services, including consultation, research, strategic planning, content development and media representation. . . more

Whitehouse Station, NJ - February 5, 2010 — RFID Journal has designated Spectrum Marketing & Communications as the Preferred Marketing and Communications Partner for its 2010 North American event - RFID Journal LIVE! - which will be held April 14-16, in Orlando, Florida. As part of the agreement, Spectrum Marketing & Communications will oversee the event’s Preferred Marketing and Communications Partner Program, working with exhibitors and sponsors to increase brand awareness, gain media exposure and improve their lead generation capabilities. Spectrum will also provide public relations and media relations services to RFID Journal LIVE!. . . more

Whitehouse Station, NJ and Ho-Ho-Kus, NJ - January 5, 2010 — Spectrum Marketing & Communications and Stonegate Communications are pleased to announce the creation of their strategic partnership. This relationship will allow clients to leverage both companies’ ability to create compelling, cost-effective content. The firms will focus on the radio frequency identification (RFID), biometrics, bar code, sensors and e-Commerce market segments. . . more