Public Relations
As former publishers, we’ve had the opportunity to work closely with a number of very talented editors, correspondents and contributing writers. This hands-on experience has given us a special insight into the needs and motivations of B2B, vertical trade, and IT journalists, enabling us to successfully position our clients as leading and credible sources of news and information.

Spectrum Marketing & Communications’ service offerings include:

Public Relations Plan Review and Analysis
This comprehensive report includes an objective review and critical analysis of your current public relations plan.

Public Relations Research and Strategic Planning
Includes situational analysis, definition of target audiences, creative platform, positioning, key communications messages, strategic and tactical recommendations, and budgets.

Customized Press Lists
Comprehensive databases including media outlets, addresses, editorial contacts by ‘beat’, telephone numbers, fax numbers, and e-mail addresses.

Press Releases
May include announcements for new products, personnel changes, new contracts, new technology and patents, awards and honors, public appearances and speaking engagements, corporate news, etc.

White Papers
Turnkey or a la carte services for researching, writing and/or pitching white papers. May include re-purposing content for article submissions, Webinars, and other collateral material.

Story Development and Placement
Includes project management, development of story profile (case histories, news stories, best practices, company profiles, guest columns, etc.), customer interviews, article draft, photography staging, press contact, and editorial placement.

Contributions to Feature Articles
Includes press contact, coordination of client interviews, story accuracy-check and editorial placement.

Public Appearance and Speaker Placements
Includes development and submission of “call for presentation” abstracts and applications, contact and follow-up with conference management, speaker placements, and coordination with session moderator/producer.

Press Meetings and Conferences
Includes strategic planning, press contact, scheduling, project coordination, onsite representation (optional), and follow-up activities report.