Services

Marketing Research and Strategic Planning
The first step of any successful marketing campaign begins with research and strategic planning. Research provides you with the competitive intelligence necessary to respond swiftly to changing market trends and conditions. A well-conceived plan will help you to stay ahead of your competition by defining your objectives and providing you with an easy to follow schedule of activities to help you achieve them...more

Public Relations
As former publishers, we’ve had the opportunity to work closely with a number of very talented editors, correspondents and contributing writers. This hands-on experience has given us a special insight into the needs and motivations of B2B, vertical trade, and IT journalists, enabling us to successfully position our clients as leading and credible sources of news and information...more

New Media
New media is giving companies the opportunity to create and nurture customer relationships through a one-to-one, one-to-many, or many-to-many communications model. Offering high-value content via social media, e-mailers, webinars, and blogs can generate new leads, new market intelligence, and new customer service channels...more

Advertising
Years of experience and personal interaction with industry marketing directors, advertising managers and agency executives has given Spectrum Marketing & Communications a unique perspective on the media buying process. As former media representatives, we’ve worked closely with the industry’s leading hardware manufacturers, solutions providers and trade associations...more

Creative Design & Production
At Spectrum Marketing & Communications, we believe in creating campaigns. Since 1993, we have developed and executed a wide assortment of successful advertising and promotional campaigns. Campaigns that were memorable, that advanced the corporate objectives, and most importantly, campaigns that delivered results!...more