Spectrum Marketing and Communications Welcomes Brian Albright as a Marketing Partner
Whitehouse Station, NJ and Peterborough, NH, — February 22, 2006 — Spectrum Marketing & Communications, a full-service marketing communications firm specializing in the development and execution of advertising and public relations programs for suppliers of data capture, mobile computing, e-commerce and wireless technologies, today announced the addition of Brian Albright as a strategic marketing partner. Albright is principal of Albright Communications, an editorial and marketing services firm. He previously served as an editor at Automatic ID News magazine, and as managing editor of Frontline Solutions magazine. . . . more
Spectrum Marketing & Communications Completes Marketing Research Study for 1SYNC™ and GS1 US™
Report Accesses Landscape of North American Data Synchronization Market
Whitehouse Station, NJ – October 12, 2005 — Spectrum Marketing & Communications, a full-service marketing communications firm specializing in the development and execution of public relations and advertising programs for suppliers of data capture, mobile computing, e-commerce and wireless technologies, today announced the completion of a marketing research study for 1SYNC™, a subsidiary of GS1 US™, formerly the Uniform Code Council. The report, titled “Understanding the Data Synchronization Landscape”, provides an assessment of the industry’s leading data pool providers in North America. . . . more
Mobile Aspects Selects Spectrum Marketing & Communications as Public Relations Agency
Whitehouse Station, NJ – December 20, 2004 — Spectrum Marketing & Communications, a full-service marketing communications firm specializing in the development and execution of advertising and public relations programs for suppliers of data capture, mobile computing, e-commerce and wireless technologies, announced that Mobile Aspects, a leading provider of radio frequency identification (RFID) tracking solutions for the healthcare industry, has selected the firm as its public relations agency of record. Spectrum is charged with the responsibility of enhancing the Mobile Aspects brand in the RFID industry and key segments of the North American healthcare marketplace. . . . more
Phyllis Kim and Joy Nicholas Join Spectrum Marketing & Communications as Strategic Business Partners
Whitehouse Station, NJ – November 4, 2004 — Spectrum Marketing & Communications, a full- service marketing communications firm specializing in the development and execution of advertising and public relations programs for suppliers of data capture, mobile computing, e-commerce and wireless technologies, today announced the additions of Phyllis Kim and Joy Nicholas as strategic marketing partners. Kim is president of Brigantine Communications Group, a full-service public relations agency providing marketing communications counsel to corporations and non-profit organizations. Nicholas is a principal consultant for Cascades Retail Technologies, LLC where she provides direction and leadership on emerging retail technology strategies to the food retail industry. . . . more
Spectrum Marketing & Communications Welcomes John Burnell as Marketing Partner Experienced writer/editor adds to firm's market power
Whitehouse Station, NJ and Peterborough, NH,— April 2, 2003 — Spectrum Marketing & Communications is pleased to announce the addition of John Burnell to its ranks as a marketing partner. Burnell is principal of Burnell Reports, a communications and consulting firm specializing in the automatic identification and data collection (AIDC) technology. He previously served as editor-in-chief of Frontline Solutions and Automatic ID News magazines and helped launch international editions in Europe and Asia.. . . . more
Unibar, Inc. Selects Spectrum Marketing & Communications To Direct Advertising and Public Relations Activities
Whitehouse Station, NJ – March 12, 2003 — Spectrum Marketing & Communications, a full- service marketing communications firm specializing in the automatic identification and data collection (AIDC) industry, today announced that Unibar Inc., a leading developer of barcode label design and printing software for UNIX®, Linux® and Windows® operating systems, has selected the firm as its advertising and public relations agency of record. Spectrum is charged with the responsibility of establishing the Unibar brand in select reseller and end user market segments in North America. . . . more
Accu-Time Systems, Inc. Selects Spectrum Marketing & Communications as Public Relations Agency
Whitehouse Station, NJ – January 29, 2003 — Spectrum Marketing & Communications, a full- service marketing communications firm specializing in the automatic identification and data collection (AIDC) industry, today announced that Accu-Time Systems Inc., a leading developer and manufacturer of access control and time and attendance systems, has selected the firm as its public relations agency of record. Spectrum is charged with the responsibility of establishing the Accu-Time brand in select reseller and vertical market segments in North America... . . . more
Spectrum Marketing & Communications Introduces Bill Heitzman as Strategic Marketing Associate
Designer/art director expands firm’s creative capabilities
Whitehouse Station, NJ – November 14, 2002 — Spectrum Marketing & Communications, a full service marketing communications company specializing in the development and execution of advertising and public relations programs, today announced that Bill Heitzman has joined the firm as a strategic marketing associate. In this capacity, Mr. Heitzman will be responsible for creative design and production of client ads, sales collateral material, custom publications and web sites.. . . . more
Integrated Barcoding Systems Reappoints Spectrum Marketing & Communications To Launch Industry-Wide Awareness Campaign
Whitehouse Station, NJ – June 5, 2002 — Spectrum Marketing & Communications, a full- service marketing communications firm specializing in the development and execution of advertising and public relations programs, today announced that Integrated Barcoding Systems, a leading solutions provider of data collection technology and services, has once again selected the firm as its advertising and public relations agency of record. Spectrum has been retained to continue development and implementation of a multi-media advertising and public relations program designed to increase awareness for the company’s middleware product, QuikTrac“, and to showcase successful customer installations cutting across select vertical markets in North America. . . . more
SATO America Selects Spectrum Marketing & Communications as Public Relations Agency
Whitehouse Station, NJ, May 1, 2002 — Spectrum Marketing & Communications, a full- service marketing communications firm specializing in the development and execution of advertising and public relations programs, today announced that SATO America, Inc., a leader in bar code printing since introducing the first thermal transfer bar code printer in 1979, has selected the firm as its public relations agency of record. Spectrum is charged with the responsibility of showcasing SATO customer installations and heightening recognition for the SATO brand in select vertical markets in North America. . . . more
Matrics Inc. Selects Spectrum Marketing & Communications as Public Relations Agency
Whitehouse Station, NJ - April 1, 2002 — Spectrum Marketing & Communications, a full- service marketing communications firm specializing in the development and execution of advertising and public relations programs, today announced that Matrics Inc., a provider of radio frequency identification (RFID) technology for logistics, asset tracking and inventory management applications, has selected the firm as its public relations agency of record. Spectrum is charged with the responsibility of establishing the Matrics brand in the automatic identification and data collection industry and select vertical markets in North America. . . . more
Spectrum Marketing & Communications Welcomes Christy Paxton as Marketing Partner
Peterborough, NH, and Whitehouse Station, NJ, March 29, 2002 — Spectrum Marketing & Communications is pleased to announce the addition of former Automatic ID News/Frontline Solutions editor Christy Paxton to its ranks as a marketing partner. . . . more
AIM Inc. and Spectrum Marketing & Communications Announce Contract to Heighten Awareness of AIDC Industry
Public Relations Program Targets News Organizations in Larger IT Arena
Pittsburgh, PA – January 29, 2001 — AIM, Inc., the global association for the automatic identification and data capture (AIDC) industry, today announced a new agreement with Spectrum Marketing & Communications to execute the public relations component of the association’s recently developed marketing communications plan. The new industry awareness program is designed to illustrate the benefits of integrating AIDC enabling-technologies into mainstream information management systems. . . . more
Spectrum Marketing & Communications Delivers Marketing Strategy to AIM Membership
Bedminster, New Jersey – July 21, 2000 — Spectrum Marketing & Communications recently presented a strategic overview of the AIM Global marketing and communications plan to AIM members gathered at its mid-year membership meeting in Nashville, Tennessee. The presentation identified key messages, strategies, and a detailed schedule of opportunities for use by the association and its members. . . . more
Spectrum Marketing & Communications’ Web Design Awarded "Best of Show" at SCAN-TECH 99
Bedminster, New Jersey – January 6, 2000 — Spectrum Marketing & Communications’ client, Compsee Inc., a manufacturer and supplier of automatic data collection (AIDC) products and customized integrated systems, recently received the "best new service award" at SCAN-TECH 99 for its Electronic Response and Information Center (ERIC). . . . more
How AIDC Companies Are Leveraging The Web To Collect Sales Leads
Is the Web important for companies that manufacture and sell bar-code scanners? "If you want to be perceived as a ‘player’ in the industry, you need a strong web presence," answers Kevin Rushalko of Spectrum.
Has Web marketing infiltrated the ranks of the automatic identification and data capture (AIDC) industry? Most manufacturers of bar-code printers, scanners and labels are using the Web to collect sales leads and increase revenues, according to the principals at Spectrum Marketing & Communications. . . . more
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