Client Testimonials
“Bob and Kevin know the Auto-ID space well. They know the journalists that cover it and they are able to reach out to journalists in a way that gets journalists engaged, which is what every client is looking for.”
Mark Roberti, Editor
RFID Journal, LLC
"We have been working with Spectrum since 1999 and I continue to choose Spectrum because of their expertise in the AIDC market. All public relations firms look great at first glance, but what really sets Spectrum apart is how they deal with their clients. Their creative ideas, keen insight and willingness to really work for their customers make them unique in our industry."
Nikki Aurin, Marketing Communications Manager
SATO America, Inc.
“Spectrum’s knowledge and expertise goes way beyond just AIDC and RFID technologies. Their ability to expand our reach by penetrating a wide range of vertical industries has been outstanding. They have the skill set necessary to establish relationships with the editors of the major publications in each industry and as a result, establish SATO America within those publications. Spectrum’s efforts enable SATO America to reach more potential buyers.”
Gary Krause, Director of Marketing
SATO America, Inc.
“Spectrum Marketing Communications is a rare find. They have the solid expertise in our business that only a boutique firm could offer, but the availability and service level of a much larger firm. They deliver solid guidance, industry know-how and the ability to get results. Year after year, Spectrum helps us develop a comprehensive public relations plan and finds new ways of communicating with our key audiences. They recently helped secure a prominent placement on a leading news channel during one of our most important campaigns of the year. I recommend them if you're looking for a public relations firm that is committed to, and takes an interest in, your success.”
Jennifer Henry, Marketing Services Manager
Checkpoint Systems, Inc.
“Shortly after completing the merger of the Automatic Identification Manufacturers (AIM) association into a single global corporation, I hired Spectrum Marketing & Communications to develop a global marketing and communications plan. This plan was critical in AIM's effort to expand the knowledge of the benefits and capabilities of AIDC to the general public and potential buyers of AIDC products and services. Spectrum did a very thorough job in their research and they provided AIM with a very executable plan.”
Larry W. Roberts, Publisher
SCAN: The Data Capture Report
RMG Enterprises, Inc.
(former CEO of AIM, Inc.)
“Bob and Kevin at Spectrum are consummate professionals, providing public relations services in a timely manner and across a gamut of areas. For PowerID, Spectrum has consistently delivered by helping us turn strategic goals into marketing accomplishments.”
Elan Freedberg, Director of Marketing
PowerID
“I chose Spectrum from a wide choice of available firms because they have extensive journalistic experience in Auto ID and would be able to hit the ground running due to their understanding of RFID and of the needs of publication editors.”
Susy d’Hont, Marketing Communications Director
Matrics, Inc.
“The principals at Spectrum Marketing & Communications have a thorough understanding of AIDC technologies and their role in enabling the supply chain. As former publishing executives, they understand what is important to our readers and when we have worked with them on special projects, they have demonstrated their ability to develop relevant articles in a timely and professional manner.”
Bob Rosenbaum, Publisher
Transportation & Distribution Supply Chain Technology News |
